This ebook was written during the Spring CoVid lockdown of 2020, awaiting a return to work.
We are now all facing an uncertain and new ‘normal’ – and will have to see how the months unfold. We are returning back to our clients and therapies that we love – keen to make up for lost time and revenue.
But hang on just a minute…
Before we start our back to business plans, let’s just press pause for a moment and think about what a gift we’ve been given.
Why are we so keen to rush to get back to ‘business as usual’?
We have all been moved by the numerous stories of compassion and kindness, bravery – remembering the vulnerable and lonely, Clap For Carers, Captain Tom.
Something stirs deep in our hearts when we come together in the hours of darkness and shine a candle for each other – and to celebrate unlikely heroes that are the beacons of hope for so many. It only takes one candle to light a thousand others. If now, after a global catastrophe, is not the time for us to shine our own light – then when will it be?
Every day acts of kindness, no matter how small, have a powerful ripple effect -and as business owners in the wellness sector, we’re in a unique position to make an individual and collective difference by running our marketing differently… and it doesn’t have to cost you a penny